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With tagline "Indonesian Touch, Modern Deluxe Look," ARAMARA founded by Denie Wardi, an architect graduate from University of Indonesia, ARAMARA's interest in fashion began with winning the National Championship Noor Magazine Muslim Fashion Design Competition in 2014. ARAMARA is a creative expression that applies architectural principles to fashion, prioritizing the highest quality in terms of design, materials, and craftsmanship, thereby adding value to Indonesian textiles and making them contemporary and globally appealing. ARAMARA consistently collaborates with local artisans, especially in Banten, and involves the millennial generation, particularly in the digitization of the business.