Saroeng Empeerom Series 003

One of the cultures and customs that has existed for a long time in Aceh is the culture of wearing sarongs. Besides being used during worship, sarongs are also often used during deliberation or in daily activities. This slowly disappearing culture wants to be preserved by a son of Aceh, Khairul Fajri, through his business brand Ija Kroeng. Ija Kroeng strives to create differentiation in each of its products through innovative Acehnese sarong designs, following the development of current fashion trends, and implied stories from each edition issued. Examples of typical Acehnese designs are applied to the Pintoe Aceh Rasta collection and the exclusive Cap Sikureung motif collection.